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Creating profit to be proud of
Ziggo Tone of Voice
Liberty Global
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Challenge
Mastering branding throughout the company
Output
Strong branded voice in all communications
"That’s actually customer experience branding"
Once upon a time there were people at Ziggo who realised that a strong brand delivers on its promise. In all touchpoints with the customer.
But they lacked a guiding set of principles to share. That’s why we gave Ziggo a branded tone of voice, educated people using it and help the brand sound like its recognizable self in all customer contacts.
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