Nederlandse Padel Bond
Challenge
Help Nederlandse Padel Bond define their place in the world
Output
Defined Brand Positioning
"Padel? It’s a lifestyle."

Once upon a time there was  a group of sport enthusiasts that had invented a new sport: Padel. They knew this could only be successfull if they carefully guarded the unique values of this new racket sport.

Innoboost actively joined their sessions and aligned the board on a strong narrative.