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Become a customer-centric innovator

We instill customer-centric and validation-driven innovation into your company and people

Welcome to Innoboost

Innoboost is a boutique innovation firm that helps you develop and validate new business ideas that are built on deep customer insights. We build solutions that create a positive impact for your business, customers, society & environment. That is what we call ‘Profit to be Proud of’.  

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Our approach is deeply customer-focused, iterative and validation driven. In consecutive learning cycles we help you identify customer problems, ideate and develop solutions, while continuously validating assumptions with real customers. We call this ‘Ideate & Validate’.

We can help gather and translate insights into compelling, innovative, and locally relevant propositions or experiences. Focusing on early stage and fast validation to accelerate your innovation, whilst minimizing your risk.

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Urban Farm

Market opportunity validation & proposition localization.

Innoboost helped a state-of-the-art technology Indoor Farm to validate the market opportunity, generate customer insights, and develop winning value propositions that fit local market needs.

Mud Jeans

Persuade consumers to lease jeans


Innoboost helped Mud Jeans refine and validate their value proposition from a customer perspective.

Philips Signify

Create a value proposition for a new LED offer

Innoboost helped a cross-functional team with R&D, Marketing, Marcom, Design, and representatives of four global markets to create a Value Proposition for a new LED offer.


Explore new value opportunities 


Experiment-based development of new circular business concepts in co-creation with stakeholders across the value chain.

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