immix

Challenge

Help define the shared purpose for a law firm

Output

Set and implemented brand positioning and identity

"Solving involves more than winning”

Once upon a time there was a cooperative of lawyers, that knew most of their clients came to them with an urgent matter. A conflict that got out of hand. Or just not yet.

But the lawyers believe that solving a conflict is more than winning – because when there are winners, there are also losers.

So they wanted to retain customers that understand that a constructive approach is better for everyone.

Innoboost proudly helped Immix with clarity of purpose and a guiding set of principles. Made tangible in a visual and verbal identity.