Bugaboo
Explore new value opportunities for retailers and customers 
Bugaboo
Approach
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Output
Co-creation session with Bugaboo resulting in different 
value propositions for different stakeholders
"Think big, start small"

Shifting towards circular business models can be radical. Companies have to develop a new way of doing business, which comes with new partnerships and capabilities. Is the customer even interested in this? To answer these questions: think big, start small. We believe than one experiment is worth more than a thousand meetings. Through small experiments with low investments we can test our assumptions and take steps.

For Bugaboo we interviewed retailers and developed new value propositions to prolong the lifetime of strollers. This resulted in new insights on how Bugaboo and retailers can innovate together to keep the value of long-lasting strollers within their supply-chain.