Ideate and Validate – the pulse of innovation
Innovation, in essence, is about dealing with uncertainty. You venture out into unknown territory, in search of unearthed customer problems. To find new opportunities for value creation. Without knowing whether people actually desire your product or service, if the solution can be built and will work as you envision, or whether it all will make sense from a business perspective. Like scientific discovery, progress is made by constantly moving back and forth between ideas and