Small steps make big wins
Our Business Experiments are designed so ideas can move forward faster while mitigating perceived risks. And move from barrier to belief. In designing an experiment for ourselves, we tested some ads with different propositions. The sentence ‘Hate meetings? Start experimenting’ scored highest. Which sparked a little story, we tell ourselves and our prospects. As a business leader you are searching for ways to grow. Ways to surprise your customers. And you want to do this fast.