How we work
Our approach is deeply customer-focused, iterative and validation driven. In consecutive learning cycles we help you identify customer problems, ideate and develop solutions, while continuously validating assumptions with real customers.
We call this ‘Ideate & validate’. Assume something and then test if you assumed it correctly. Depending on the amount of risky assumptions that you have, you need to validate more steps. This creates the Tick-Tock in our model; moving from ideation to validation and back.
In this way, we help you speed up innovation while derisking.
Our digital validation platform
Our inhouse digital experience platform ensures fast validation of nearly every objective. We build 'journeys' that let your customers experience and respond to your assumptions and ideas. Think of it as a focus group at your fingertips.
Create insights and validate your assumptions, fast:
That’s how we ensure you develop solutions people actually need, at minimum risk.