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The promise of bypassing environmental and animal welfare issues of conventional meat production makes cultivated meat one of the most exciting technologies in the food industry today.


For cultivated meat to be successful it is important to put shoppers at the heart of innovation. How can we make it attractive to people? What needs do consumers have? And what concerns do we need to address?


In this online consumer study, we explore the consumer perceptions of cultivated meat in Singapore and The Netherlands. In order to help you direct the development of new products, value propositions, and your brand from a customers’ perspective.

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